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EXPERIENCE
Mr. Jones practiced public accounting for over 20 years prior to founding ValueNomics: 1˝ years with Arthur Anderson & Co. as an audit/tax staff; 4 years with Petrinovich, Pugh and Duranso
as Tax Manager; and the most recent 14˝ years as a senior partner with the firm of Petrinovich, Pugh & Jones, a large, regional accounting firm in the San Francisco Bay Area.
He has served as CEO of ValueNomics Research, Inc since 1993 to April 30, 2005. In this capacity he has built a business with two offices, Cupertino and San Diego, California. ValueNomics
has 5 consultants specializing in valuation services to hundreds of private, closely held companies ranging in size generally from $5 million to $350 million in annual revenues.
Industries served include high technology (hard and software), real estate, agribusiness, telecommunications, distribution, food processing, retail, apparel, leisure, food service and many more. ValueNomics since inception has valued over 1,000 companies and real estate related entities.
Effective May 1, 2005 the assets of ValueNomics Research, Inc. have been sold to the accounting firm of Armanino McKenna, LLP (see News Release dated April 19, 2005). Mr. Jones will remain with ValueNomics® (Division of Armanino et al) as the Senior Consultant to their business valuation and litigation services practice section. The name of ValueNomics Research, Inc. is changed to Monta Vista Alliance, Inc.
Mr. Jones has served in the capacity of being an expert witness on valuation issues for about 20 years.
EDUCATION
- Bachelor of Science Degree - Accounting, University of California at Berkeley, June 16, 1973.
- Awarded honors membership in Accounting Fraternity, Beta Alpha PSI.
- Over 5,000 hours of continuing professional education, advanced study and authorship.
CERTIFICATIONS
- Certified Public Accountant, California License #26082
- Certified Fraud Examiner (Lifetime Member, Inactive)
- Certified Valuation Analyst, #9722
- Completed Recertification & Quality Enhancement Programs Requirement October 2003
- Qualified for referral by the Santa Clara County Bar Association in the area of "Business Valuation for Family Law"
COMMITTEES & ACTIVITIES
Active
- Rotary Club of Cupertino, CA. –Director Vocational Services
- National Association of Certified Valuation Analysts, "Learning Institute Team Member," training development team (1997-present)
- California Society of CPAs, Common Interest Member Section (CIMS) Business Valuation Operating Committee (1995-present)
- Tech Ventures Network, Board of Directors (2002-2004)
- Technology Ventures Corp, Board of Advisors, (2003 – present)
- Leadership Cupertino, a City of Cupertino 10 month program to develop select community residents for future leadership roles, 2003 – 2004
Past Service
- 2003 – 2004 Chairman, National Association of Certified Valuation Analysts, Government Valuation Education Credentialing Board (GVECB - term of board service 1997-2004)
- California Society of CPAs, San Jose Chapter Board (1997-1998)
- Central Alumni Board of Directors, Haas School of Business, U.C. Berkeley
- California Society of CPAs, Litigation Consulting Services Committee, Appointed Member
- 1997 Farmers Tax and Accounting, committee-planning conference, June 23, 1997
- Litigation Services Committee, California CPA Foundation for Education and Research, Chapter Chair (1995-1997)
- Small Business Employer Advisory Committee, Employment Development Department, State of California/Health and Welfare Agency, Appointed Member (1994-1997)
- National Association of Certified Valuation Analysts, Executive Board, Director (1994-1995)
- 1994 Litigation Conference Planning Committee, California Society of CPAs
- State Small Business Committee, California Chamber of Commerce, Chairman (1991-1994)
- San Jose Chapter, California Society of CPAs, Media Coordinator (1992)
- El Camino Healthcare System, Board of Directors, Recommendation Committee (1992)
- El Camino Hospital, Management Committee (1991)
- Haas School of Business, U.C. Berkeley, Special Alumni Task Force (1993)
- Cal Business Alumni/South Bay, President (1992-1993)
- South Bay Cal Business Alumni, U.C. Berkeley, Board of Directors (1989-1993)
- CPA Bulletin, San Jose Chapter, California Society of CPAs, Editor (1992-1993)
- Citizens Coalition for Traffic Relief, Accounting Chair (1992)
- Silicon Valley Capital Club, Membership Council (1990-1992)
- Association for Corporate Growth, Committee Member, (2000-2003)
- Practice Development Institute (PDI), Institute of Valuation Advisors Advisory Council (1997-2001)
AREA OF PROFESSIONAL CONCENTRATION
Valuation
PUBLISHED BOOKS
The Business of Business Valuation, co-author Dirk E. Van Dyke, New York: McGraw-Hill, 1998.
PUBLISHED ARTICLES/COURSE INSTRUCTION/SEMINARS
"Dueling Appraisers: How Differences in Input and Assumptions May Control the Value," Congressman Don Edwards Inns of Court, San Jose, CA, April 6, 2005.
"The Colonel's Opus, " a short story published in a four-part series, co-author with Dr. Michael Levenhagen, 2003, San Jose, California, The Valley Scene.
"Hidden Assets Can Boost the Value of a Business," October 24, 2003, San Jose, California, Silicon Valley Biz Ink.
"Business Development and Business Valuation," May 28, 2003, New York City, National Association of Certified Valuation Analysts.
"Value of High Technology Companies," November 2, 2002. Bridge Bank, Silicon Valley Biz Ink sponsors.
Morgan Stanley, March 13, 2002, "Emerging Company Value."
Software Developers Forum, March 27, 2002. "Merging, Morphing and Surviving."
"The Art of Valuation," April 27, 2001, Silicon Valley Business Ink.
Valuation Considerations, Second Annual Forum on Mergers & Acquisitions of Accounting Firms, Fulcrum Information Services, Inc., San Francisco, CA, June 7, 1999.
"The Business of Business Valuation" National Association of Certified Valuation Analysts Author and Instructor, Lake Tahoe, Nevada, August 30, 1998.
"Realizing the premium difference", Brererton & Co., private investment banking, University of Santa Clara, Santa Clara, California, October 11, 1997.,
Menlo College Atherton, California, October 18th 1997.
Chapter nine, "The Business of Business Valuation," National Association of Certified Valuation Analyst, Newport Beach, California, October 6th 1997.
"The Business of Business Valuation" California Society of CPA's Author and Instructor, Anaheim, California, August, 22, 1997, Tahoe conference, So. Lake Tahoe, Nevada, September 12, 1997, San
Francisco, California, October 3, 1997, and the 1998 series, California.
"Deferred Tax Adjustments in Business Valuation", New Orleans, LO, May 12-14, 1997.
Presenter for BVOC meeting "Corporations Code Section 2000: The Business Appraiser's Dream (or Nightmare??)", San Francisco, CA, April 25, 1997.
Instructor for American Institute of Certified Public Accountants (AICPA) and the Arizona, California, Illinois, Ohio, New York, Tennessee, Virginia, Puerto Rico, Colorado, Washington, and
Texas CPA Societies; Valuation of Businesses and Practices (BV1) An Engagement Approach to Researching, Evaluating and Understanding the Company (BV2); Certificate of Educational Achievement Program.
"Marketing Your Valuation Services." NACVA Symposium, San Francisco, CA, October 6, 1995.
"Business Valuation Update." Technical luncheon, San Jose Chapter California Society of CPAs, September 8, 1995.
"Valuation Crossfire." Estate Planning Conference, California Certified Public Accountants Education Foundation, San Francisco and Los Angeles, CA, July 25 & 26, 1995.
"Business Valuations." Financial Planning Forum, Palo Alto, CA, November 29, 1994.
"Update on Business Valuation." San Jose Chapter Litigation Services Committee, San Jose, CA, August 10, 1994.
Viewpoint On Value. ValueNomics' newsletter distributed every two months. Member editorial board/contributing author/distributor, Practice Development Institute, Chicago, Illinois.
"The Case of Contingent Tax Liability: To Discount or Not?" The Valuation Examiner,
1st Quarter, 1994.
"Marketing Your Valuation Practice." NACVA Annual Convention, Chicago, IL, May 3, 1994.
"Using the Black/Green Approach to the Build-Up Summation Method." CPA Litigation Service Counselor, April 1994.
"Valuation: What Is Your Practice Worth?" PS-Professionally Speaking, June 1993.
"Business Owners Should Keep Current on Business Value." The Business Journal, April 1992.
"A Case For 'The Black/Green Build-Up Summation Method' of Determining a Capitalization Rate." The Valuation Examiner, 4th Quarter 1992.
"CPA Smells a Rat in Inventory Destruction Claim." CPA Litigation Services Counselor, 1992.
"The Cure for the Federal Deficit May Come Out of Our Pockets." The Business Journal,
June 1992.
"Larger Economic Problem Dwarfs Trade Deficit with Japan." The Business Journal,
February 1992.
"Changes to Tax Law Would Re-ignite the Economy." The Business Journal, December 1991.
"Government Neglect of Small Business Must End." The Business Journal, October 1991.
"Greenspan Fine in 'His Time' -- Which Has Passed." The Business Journal, July 1991.
"Two Certainties: Death and Congress' Meddling." The Business Journal, July 1991.
"Restaurant Industry: Helping Clients Achieve Profitability Through Accounting,
Management Information Systems and Controls." California Society of Certified Public Accountants, Education Division, 1988.
Petrinovich, Pugh & Jones, Restaurant Newsletter. 1987-1988.
"The Restaurant Industry Clearly Separates Professionals And Amateurs. Profit and Loss." The Food & Beverage Journal, April 1987.
"Restaurant Financing: Not Easy, But It Can Be Done." The Food & Beverage Journal, September 1986.
"1986 Restaurant Lease Outlook: A Prime Time for Prime Deals." The Food & Beverage Journal, May 1986.
"Rising Insurance Costs Eat Into Restaurant Profits." The Food & Beverage Journal, March 1986.
"Planning for the Real Estate Investor." La Rinconada Country Club Seminar, May 20, 1982.
TESTIFIED IN THE FOLLOWING CALIFORNIA JURISDICTIONS IN DEPOSITION AND/OR TRIAL, OR REPORT SUBMITTED AS COURT APPOINTED NEUTRAL APPRAISER
- Contra Costa
- Santa Clara
- San Francisco
- Stanislaus
- Monterey
- Los Angeles
- San Mateo
- San Benito
QUALIFIED TO TESTIFY IN THE FOLLOWING STATES
- California
- Virginia
- New York
ADDENDA
Mr. Jones performs valuations of private, closely held businesses for Acquisition Due Diligence; Buy-Sell Agreements; Business Interruption; Corporate/Partnership/ Fractional Equity Interests;
Corporate Divorce (CCC §2000); Damages (Federal and State Courts); Emerging Growth Companies; Eminent Domain; Estate or Gift Adjustments; Family Law Matters; Joint Ventures; Industry Research and Studies; Insurance
Claims; Mergers and Acquisitions; Ownership Disputes; Private Funding/Financing; Strategic Partnerships; Value Consulting, Venture Financing and Fairness Opinions.
Mr. Jones hourly billing rate is on an activity basis.
REFERENCES
Available upon request
Updated April 23, 2005
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